OPERATIONALIZATION OF MARKETING CAPABILITIES IN THE CONTEXT OF ANALYTICS TECHNOLOGY ADOPTION

JOURNAL ARTICLE published 10 July 2023 in Indonesian Marketing Journal

Authors: Daniel Peterson Silaban | Stanss L. H. V. J. Lapian | Altje L. Tumbel | Frederik G. Worang | Imelda W. J. Ogi

THE INFLUENCE OF CUSTOMER EXPERIENCE, UTILITARIAN BENEFITS, AND HEDONIC BENEFITS ON INTENTION TO RECOMMENDED (CASE STUDY ON KOPI JANJI JIWA BELITUNG)

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Tresia Anggraini | Innocentius Bernarto

THE EFFECT OF RETAIL SERVICE, HEDONIC VALUE, AND OUTLET ATMOSPHERE ON THE IMPULSE PURCHASES OF IKEA ALAM SUTERA CUSTOMERS

JOURNAL ARTICLE published 31 May 2023 in Indonesian Marketing Journal

Authors: Audrey Alya Shifa | Kevin Hilman Yusuf | Marbelle Ridaryanto | Nadya Estefania Brenaita

THE EFFECT OF CORPORATE IMAGE AND PRICE FAIRNESS ON GOJEK USER LOYALTY AND SATISFACTION

JOURNAL ARTICLE published 31 May 2023 in Indonesian Marketing Journal

Authors: Dinda Anisa Meldya Salsabila | Felicia Immanuela | Kurnia Hotmaida Sianturi | Yohanes Farrell Pamungkas

THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN SHAPING CUSTOMER LOYALTY AT MCDONALD'S FAST FOOD OUTLETS IN THE JABODETABEK AREA

JOURNAL ARTICLE published 31 May 2023 in Indonesian Marketing Journal

Authors: Muhammad Ariq Farabi | Muhammad Marcello Bujung | Mohammad Rafi Arya Dwi Putra | Nur Riftisah

The Effect of Brand Experience on Brand Equity and Visit Intentions in Virtual Alfamind Store

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Tiffani Alexia Hotama | Yokie Radnan Kristiyono

PENGARUH SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION TERHADAP POST-PURCHASE INTENTION PADA APPLE DI INDONESIA [THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION ON POST-PURCHASE INTENTION FOR APPLE IN INDONESIA]

JOURNAL ARTICLE published 10 July 2023 in Indonesian Marketing Journal

Authors: Reynaldi Reynaldi | Dewi Wuisan

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY, CUSTOMER SATISFACTION ON CUSTOMER LOYALTY

JOURNAL ARTICLE published 10 July 2023 in Indonesian Marketing Journal

Authors: Lucinda Gratia Ambarita | Permata Ratu Sekarningsih | Yulimah Hening Swastika Lestari

ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTION ON THE PURCHASE DECISION OF HONDA MOTOR VEHICLES IN WEST HALMAHERA

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Gabriel Sylvian Frans Ofa | Dewi Wuisan

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY, GENERAL ATTITUDE, TRUST AND PERCEIVED CONSUMER EFFECTIVENESS ON PURCHASE INTENTION (CASE OF H&M CUSTOMERS IN JABODETABEK)

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Valerie Aurora Gunawan | Innocentius Bernarto

PENGARUH ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, DAN SUBJECTIVE NORM TERHADAP PURCHASE INTENTION JASA SUBSCRIPTION VIDEO ON DEMAND (SVoD) NETFLIX DENGAN VARIABEL PERCEIVED USEFULNESS SEBAGAI VARIABEL MEDIASI (SURVEI PADA GENERASI Z DI DAERAH ISTIMEWA YOGYAKARTA) [THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM), PERCEIVED ENJOYMENT, AND SUBJECTIVE NORM ON PURCHASE INTENTION IN SUBSCRIPTION VIDEO ON DEMAND (SVoD) SERVICE NETFLIX WITH PERCEIVED USEFULNESS AS MEDIATING VARIABLE (SURVEY OF GENERATION Z IN DAERAH ISTIMEWA YOGYAKARTA)]

JOURNAL ARTICLE published 10 July 2023 in Indonesian Marketing Journal

Authors: Taqiyya Salmanajah Kusumawati | Agung Satmoko

Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Elda Octaffiana | Filda Rahmiati | Genoveva Genoveva

PERAN DARI DIMENSI BRAND EXPERIENCE RESTORAN DALAM MENCIPTAKAN BRAND LOYALTY DAN DAMPAKNYA TERHADAP BRAND EQUITY [THE ROLE OF THE RESTAURANT BRAND EXPERIENCE DIMENSION IN CREATING BRAND LOYALTY AND ITS IMPACT ON BRAND EQUITY]

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Brittney E. D. Halik | Cindy Octavia | Jefta Julian | Margaretha Pink Berlianto

Pengaruh Kualitas Layanan dan Pemanfaatan Teknologi Terhadap Kepuasan dan Loyalitas Pengguna Indihome di Indonesia [THE INFLUENCE OF SERVICE QUALITY AND TECHNOLOGY USE ON INDIHOME USER SATISFACTION AND LOYALTY IN INDONESIA]

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Indra Gunawan | Moses Lorensius Parlinggoman Hutabarat

MARKETING MIX STRATEGY FORMULATION AND CREATING VALUE CO-CREATION IN SCHOOL EDUCATION

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Rudy Pramono | Adi Abdurahman | Juliana Juliana

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND REPURCHASE INTEREST (STUDY AT STARBUCKS)

JOURNAL ARTICLE published 31 May 2023 in Indonesian Marketing Journal

Authors: Aulia Adisti Husnaini Tanjung | Else Else | M. Shultan Satria | Suhail Elvari

THE EFFECT OF PERCEIVED PRODUCT QUALITY, BRAND IMAGE, AND PROMOTION ON CUSTOMER PURCHASE INTENTION (CASE OF ZARA CUSTOMERS IN GRAND INDONESIA, JAKARTA)

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Yonathan Delvonvio Kent | Innocentius Bernarto

THE RELATIONSHIP BETWEEN CONSUMER ETHNOCENTRISM AND PRODUCT NEEDS ON PURCHASE INTENTION IN PERSPECTIVE OF INDONESIAN CONSUMERS FOR CHINESE PRODUCTS ON TOKOPEDIA

JOURNAL ARTICLE published 2 March 2022 in Indonesian Marketing Journal

Authors: Cindy Boennawan | Dewi Wuisan

Pengaruh Kualitas Pelayanan terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Mediasi di WellClinic Gading Serpong [The Influence of Service Quality on Patient Loyalty Mediated by Patient Satisfaction at WellClinic Gading Serpong]

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Sunaryo Oentara | Innocentius Bernarto

Antecedents of Patient Experiential Satisfaction and its Impact on Patient Loyalty (A Study of Obstetric Service in a Mother and Child Hospital in Indonesia)

JOURNAL ARTICLE published 8 November 2022 in Indonesian Marketing Journal

Authors: Agus Heriyanto | Ferdi Antonio